That's where TouchVida starts.
Jimena and Sarah didn't set out to build a company. They set out to solve problems they lived — and kept watching other people live around them. The kind of problems that don't make the roadmap at big organizations because the people who experience them aren't in the room when decisions are made.
So they put themselves in the room. Better: they became the room.
Where it began
TouchVida's first product, Feel-It Buddies, came with Braille built in from the first sketch. Not as an accessibility feature. Not as a differentiator. As the floor — because when you design with the people who need something most, that's what naturally happens. The product gets better. Not just for them. For everyone.
The planner problem
Then came the planner problem. Two neurodivergent founders, post-it notes everywhere, systems that kept breaking down. The tool they needed didn't exist, so Jimena built the first version herself — scrappy, functional, entirely hers. She handed it to their Chief Builder, and he took it somewhere neither of them had mapped yet. The NeuroPlanner became something real.
The partnership
The partnership that makes it all move, though, is Jimena and Sarah. Sarah brings the grounding — psychology, operations, educational depth, the steady hand that turns big vision into actual motion. Jimena brings the fire. Together they're in constant conversation: What's next? Who needs to be in this room? How do we make Massachusetts — and everywhere beyond it — more livable for our kids, and everyone else's?
This isn't a company built around a mission statement on a wall. It's built around two women who genuinely can't stop asking: what if accessibility was just the rule?
Every product they make is their best answer, so far.
"What if accessibility was just the rule?"
See what we've built